Turkish Ceramics

Formation

The bright future of Turkish ceramics could already be seen many thousands of years ago and the process initiated in the mid 20th century. But the long-waited grand breakthrough came in the year of 1997, when Turkish ceramics companies gathered to form the Turkish Ceramics Promotion Group, under the roof of the Undersecretariat of the Prime Ministry for Foreign Trade and with the support of Central Anatolian Exporters Union and Turkish Ceramics Federation. The Promotion Group has set its main goal to raise a premium perception towards  Turkishceramics. In this regard, a collective consciousness has been pursued from the beginning, in order to eliminate the actors that diminish the level of Turkish ceramics' quality perception. After taking the initiatives in this direction, the Promotion Group functioned as a communicator among the participating Turkishceramics firms and this led to easing of the further steps to be taken.

The following and the actual motive of the founding of the Turkish Ceramics Promotion Group was to support branding activities abroad to give the main message that “Turkey is the land of ceramics” in order to communicate Turkish ceramics as a worldbrand.

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The activities of the Turkish Ceramics Promotion Group include many successful events from participating in fairs to organizing events in many foreign countries. In addition to these events,communication campaigns have been used in recent years in order to attract traffic to Turkish Ceramics' stands at fairs and to increase awareness, create a brand image and ultimately boost the interest in the Turkish ceramics by introducing their concrete specifications.

The mass media communication campaigns have included a short promotional movie, a catalogue, web page and a press based advertisement campaign. These campaigns have transmitted, with genius vizualizations, the message that ceramics have been created in Anatolia for 8000 years and that Turkishceramics have improved on this tradition. The message is,in short: “Turkey is the land of ceramics”.

In this understanding, the brand of “Turkishceramics” was created,to be the main actor of the ads and editorials to be published in many important international magazines. To strengthen Turkishceramics' global image, Turkish Ceramics Promotion Group continues participating in international fairs as “Turkishceramics”annually. Besides, elements of Turkish traditions such as Turkish breakfast and Turkish coffee are being promoted as well in order to increase the interest to Turkish culture and “Turkishceramics” booth. Furthermore, famous Turkish artists join the promotion efforts with their breath-taking performances during the international fairs, in order to increase the awareness of Turkish culture and there with the Turkish ceramics'.