Organized by TÜYAP Fairs and Exhibitions Organization, Inc. between March 14 and 18, UNICERA, the 24th International Ceramics, Bathroom and Kitchen Fair gathered visitors from Europe, Middle East and Africa together. With its 86,000 square meter area, Unicera provided a great platform for exhibiting ceramic tiles, vitreous wares, pools, saunas, taps, bathroom and kitchen furniture, accessories and publications between 14 and 18 March 2011. This year the UNICERA 24th International Ceramic Bathroom Kitchen Fair was visited by 65,686 professionals from 96 countries, 4306 of whom were from abroad. When compared to 2011, the number of foreign visitors increased 22% in 2012. These figures demonstrate that UNICERA is one of the most popular ceramic fairs in Europe.

In total, 26 companies from Turkishceramics were present: Altın Ceramic, Bien Ceramic, Creavit, Doğvit, Duratiles – Duravit, Ece Sanitary Ware, Ege Ceramic & Sanitary Ware, Graniser, Hitit Ceramic, Idevit, Kale (Çanakkale Ceramic – Kalebodur), Kütahya Ceramic, Pera Ceramic, Sanovit, Seramiksan, Seranit, Serel, Söğütsen Ceramic, Tamsa Ceramic & Granite, Termal Ceramic, Turkuaz Ceramic & Sanitary Ware, Umpaş Ceramic, Uşak Ceramic, Vitra, Yurtbay and Yüksel Ceramic. All companies showed their latest innovative products at specially designed stands.

The new trends in ceramics, such as nano-technological tiles, digitally printed control panels in sanitary ware products and natural stone tiles were featured across the stands. Moreover, co-operating with famous Turkish designers, Turkish ceramic companies demonstrated the value and importance of design.

During UNICERA, Turkishceramics welcomed guests at its VIP Lounge. Special clients of leading ceramic companies and editors of international magazines enjoyed space to rest and take advantage of the free internet connection, open buffet and locker services. Additionally, at the VIP Lounge Turkishceramics presented its new service - the Turkishceramics virtual fair, the first and the only ceramic virtual fair in the world.

As part of UNICERA, Turkishceramics invited the editors of international and regional magazines including Frame, Ceramic World Review, Edge, Carrelage, Fliesen Und Platten, Commercial Interior Design, Domoi and Gulf Construction. The editors had the opportunity to visit architectural treasures of Istanbul and learn about the Turkish ceramic industry, its 8000 years of history and its latest developments, from the Chairman of Turkish Ceramics Promotion Group Bahadır Kayan.

Two further Turkishceramics events can be followed in Moscow, Russia and in Orlando, USA. Turkish Ceramics Promotion Group will be participating in the Mosbuild fair with a new information booth between 2nd and 5th of April. The second event will be held between 14th and 20th of April.